Crafting and Executing Strategy

Crafting and Executing Strategy

Thompson, Strickland and Gambles', Crafting and Executing Strategy, 14e presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, Crafting and Executing Strategy includes a case line-up that will spark student interest and generate lively classroom discussions. 

Contents:
Part I: Concepts and Techniques for Crafting and Executing Strategy
Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: The Managerial Process of Crafting and Executing Strategy
Chapter 3: Evaluating a Company's External Environment
Chapter 4: Evaluating a Company's Resources and Competitiveness
Chapter 5: The Five Generic Competitive Strategies-Which One to Employ?
Chapter 6: Beyond Competitive Strategy-Other Important Strategy Choices/Options
Chapter 7: Strategies for Competing in Foreign Markets
Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations
Chapter 9: Diversification: Strategies for Managing a Group of Businesses
Chapter 10: Strategy, Ethics, and Social Responsibility
Chapter 11: Building Resource Strengths and Organizational Capabilities
Chapter 12: Striving for Operating Excellence
Chapter 13: Corporate Culture and Leadership
Part II: Cases in Crafting and Executing Strategy