Innovation and Entrepreneurship

Innovation and Entrepreneurship

Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses. The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship. The second edition also features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive.

Contents:
Part 1. Entrepreneurial Goals and Context
Chapter 1. The Innovation Imperative
Chapter 2. Social Entrepreneurship and Innovation
Chapter 3. Globalisation, Development and Sustainability

Part 2. Recognising the Opportunity
Chapter 4. Individual and Organisational Characteristics
Chapter 5. Sources of Innovation
Chapter 6. Searching for Opportunities

Part 3. Finding the Resources
Chapter 7. Building the Case
Chapter 8. Exploiting Networks

Part 4. Developing the Venture
Chapter 9. Developing New Products and Services
Chapter 10. Creating New Ventures

Part 5. Creating Value
Chapter 11. Exploiting Knowledge and Intellectual Property
Chapter 12. Creating Value and Growing Ventures
Chapter 13. Learning to Manage Innovation
Index